Managing Director, DESMA
Christian Decker, born 1967, graduated from the University of Bremen/Germany in economy engineering and company design. He began his career at the Institute of Production Science/Bremen in new technologies and rapid prototyping in the applications for the automotive and aircraft industries. In 1997 he entered the company DESMA and was responsible for projects regarding reorganisation and integration of ERP and CAD design tools, followed by a variety of managing positions in development and design. Since 2001 he is responsible for all product developments of DESMA. In the year 2009 he was joining the managing board and is today managing director of DESMA.
Christian is helping to understand the developments in other business areas of consumer goods. He will present the basic trend in the footwear industry with the target of individualized production in the neighborhood of the consumer integrating it´s individual physical demand on the product "shoe". Christian is having the idea of combining production with entertainment and calls it "ProduTainment" to reanimate the real shopping experience beside the typical global trend of online-retailing.
The footwear market is very strong driven by a seasonal business and fashion, which makes it important to produce more on demand instead of pushing an estimated number of products into the market and expect, that the sales expectations will be fulfilled.
Everything is going into disruptive changes of the supply chain and can have a dramatic change of the roles for all stakeholders in the business. Especially brands, manufacturers and retailers will see a total different world in 2025! Christian will provide the bicycle industry with some ideas about their options of the new business models.
Vice President Speed, adidas AG
Franck Denglos is a Vice President at adidas, in charge of SPEED. He has the responsibility to transform the end to end business model of adidas through product creation, sourcing, supply chain and sales, to ensure maximal SPEED to market. His goal is to make adidas the fastest sport company and ensure consumers get products whenever and wherever they want them. Franck has held various senior positions in Marketing, Retail and Sales at adidas in France, Regional and Headquarters. In his previous position, he was Global VP for adidas Wholesale. He is also a passionate mountain biker.
Win the Consumer with SPEED
The main reason consumers become a brand detractor is because they can't find their product in their size.
Still today, our industry mostly plans upfront how many products will be sold and has a limited capacity to react to consumer demand in season. This can lead to a lack of best-seller products and overstock of low sellers. At adidas, we're changing the game with SPEED. Our goal is to win consumer with products that are fresh and desirable, available when and where they want them, with an unrivalled brand experience. SPEED articles are either enabled through fast creation process, a fast or reactive supply chain and most of the time it's both.
In this presentation, you will understand the business proposition behind SPEED which is built around three programs: Planned Responsiveness (PR), Never Out of Stock (NOOS) and In-Season Creation (ISC). You will see how we transform our end-to-end value chain in order to accelerate our SPEED to market, our reactivity and our availability. As a result, we transform how we design, create, source, transport, sell-in and trade.
At the extreme end of that transformation, you will get an overview of SPEEDFACTORY and how it's revolutionizing sport manufacturing by bringing high-performance product ever closer to the consumer, and on demand.
Director, National EPSRC Centre for Innovative Manufacturing in Industrial Sustainability
Steve Evans spent 12 years in industry, finally as Engineering Systems Manager at Martin-Baker Engineering, the world leading manufacturer of ejection seats. He was made Professor of Life Cycle Engineering at Cranfield University in 1998 and joined the University of Cambridge Institute for Manufacturing in 2011. He is Director of the national EPSRC Centre for Innovative Manufacturing in Industrial Sustainability, now with over 50 staff. His research seeks a deep understanding of how industry brings environmental and social sustainability concerns into its design and manufacturing practices, with a duel emphasis on urgent & practical change now and system level change that offers hope for a sustainable future. Steve works with organisations to develop solutions that move us towards a sustainable future. His work includes sustainable factories, food systems for people with reduced access to food, sustainable city re-generation design, and cars with water for exhaust that do 280mpg (equivalent). Steve has acted as Specialist Adviser to the House of Lords, is a member of the Lead Expert Group for the Government’s Future of Manufacturing Foresight exercise setting out a vision for UK manufacturing to 2050; he is a Partner in two cleantech start-ups.
Lean Manufacturing: How can Design and Manufacturing embrace
Great design and excellent manufacturing are necessary ingredients for success. To be world class they must also work together seamlessly. This is something we find easy to agree with but hard to do!
This session will explain some of the techniques used in the very best companies. Reducing time to market, increasing early yield and increasing quality are all possible. You will learn how good companies have found ways to reduce time to market by 30% or more; how they found ways to introduce new technologies, new ideas and new designs into a busy system; and how they do this with less pain, less iterations, and fewer prototypes.
Senior Vice President Group Supply Chain, Carlsberg AG (2011-2016) & Member Supervisory Board Accell Group NV
Peter Ernsting was till early this year Executive Vice President Group Supply Chain and member of the Executive Committee of Carlsberg. Prior to joining Carlsberg, Peter held several senior management functions with Unilever in Russia, Asia and Europe.
Over the past 10+ years he has been managing dedicated central Supply Chain Companies with responsibility for Procurement, Logistics & Planning and Manufacturing of the related consumer and professional products/services for both Unilever and Carlsberg.
Peter is since 2011 Member of the Supervisory Board of Accell Group NV. He is married to Fatima and father to two children Wouter and Sanne.
Supply Chain flexibility is not a goal in itself. Supply chains should service and follow business strategy. This is true in any industry, whether it's Fast Moving Consumer Goods or Durable Goods like bikes.
In FMCG product availability has been driving both retailers and branded good manufactures, it has been the one area we're objectives of parties are fully aligned. Procter and Gamble helped the industry by formulating the importance of product availability decades ago by introducing the concept of First and Second moment of truth. In short. First moment of truth: is the consumer product available on a retailer's shelf when a shopper looks for it?, and if so, Second Moment of truth: is the in-use experience excellent?
To days changes in retail environment with ever increasing 'online sale' does not change the principle behind the First (nor Second) moment of truth: is the product available, regardless of channel, when a consumer/shopper is looking for it?!
Supply chains have been adapting and should continuously adapt to this new reality, nowadays we call this Omni Channel. Speed, business or market variability as well as uncertainty have and will further increase. Examples will be given how FMCG in for instance Ice cream or Beer industry have adapted to this, or not for this matter, in the wider supply chain. We will subsequently touch the considerations for the biking industry, not to tell you what to do but providing a perspective.
Futurist and Trend Watcher
Trend watcher, futurist and international keynote speaker Richard van Hooijdonk takes you to an inspiring future that will dramatically change the way we live, work and do business.His inspiration sessions have been attended by over 420,000 people. Richard is a regular guest at radio and television programs. With his international research team, he investigates tech trends like robotics, drone technology, autonomous transport systems, Internet of Things, virtual reality, biotech, nanotech, neurotech, blockchain, 3D and 4D printing and of course augmented and virtual reality and their impact on various industries. Findings are published weekly in the form of compelling articles, e-books and white papers.
Trends 2030, are you ready?
Through new technologies we are on the verge of great changes. Robots, drones, big data, Internet of Things, self driving systems, virtual reality, biotech, neurotech and blockchain create new opportunities and new business models emerge. Organisations need to be prepared for the future.
What does that mean for the bicycle industry and how can they keep up with the fast pace of change? What new business models do we have for smart bikes? How does VR and 3D printing relate to the bicycle business of the future?
Co-owner, Maxlead Online Marketing
Ronald van Klooster, Co-owner Maxlead Online Marketing. Helping A-brands with digital transformation & operation since 2006. In his years with Maxlead, Ronald has been especially focused on brands with a distribution chain (dealer model).
In 1993 he was Founder of Dutch local hero CRM system PerfectView. In 2011 interim appointed as Global Marketing Director at Exact Software and member of the executive committee. Maxlead (founded in 2002) is one of Google’s first Dutch partners. As a Google premium partner Maxlead has customers in the E-commerce and lead generation environment.
Maxlead works for International brands like Accell, O’Neill, AGU, Fast Forward Wheels, Luxaflex (Hunter Douglas), Scotch & Soda, Happy Socks, Mr. Auto, Shurgard, TomTom Telematics, DRU fire. They all have the same challenges but above all the same opportunity:
Utilizing the internet to let their business expand through their dealer channel!
In all those years Maxlead amassed data and experience regarding online consumer behaviour and the role of regional dealers. The keyword here is transparency.
Many manufacturers owe their historic success to a high-performance distribution chain (Independent Bicycle Dealers). There are good reasons why the partner channel has always taken a prominent position in Porter’s Value Chain.
However, in recent years the Internet has led to a major shift in all industries that work with a distribution chain. We see that the distribution chain is losing breadth, but is developing in depth. The links in the chain are smaller in number but stronger. In some industries, the intermediate links between company and customer have all but disappeared. This phenomenon is known as disintermediation: the disappearance/removal of intermediaries between manufacturers and customers.
Which distribution chain strategy works best for your online business? In this presentation, you will find 6 distribution chain strategies including examples of companies that have applied these models, and their respective advantages and disadvantages. Bonus: 12 practical tips to optimize your distribution chain.
Executive Vice President, Specialized Bicycle Components
Robert J. Margevicius is Executive Vice President of Specialized Bicycle Components. A Morgan Hill, CA, based importer, distributor and manufacturer of bicycles and accessories. He leads the Specialized’s Asian Operations as well as strategic planning, product sourcing, product development and supplier relations. For 22 years, he has been integral to the global growth at Specialized.
He was formerly President at Service Cycle Bicycle Corporation, a leading importer of Mongoose juvenile and adult bicycles. Robert joined Service Cycle Bicycle in 1986 and was responsible for the re-organization of the company's product development, marketing and sales operations. Robert started his bicycle industry career in 1979 as the Vice President of Purchasing and Marketing for West Coast Cycle Supply, the designer, importer and distributor of Nishiki, Azuki, Cycle Pro and Haro bicycles.
He received his BS from the La Salle University in political science and economics, Philadelphia Pa, is a Stanford Executive MBA graduate and Wharton EDP graduate.
Robert is former professional cyclist, and currently a very active cyclist, runner, swimmer and triathlete. He currently serves on several industry and corporate Board of Directors.
Robert serves as a USA Industry Trade Advisor to the Secretary of Commerce Wilbur Ross and the USA Trade Ambassador Robert Lightizer.
Navigating today's bicycle market
Achieving profitable growth today in the bicycle industry is dynamic. Multiple channels, global competition, transparency, social media, peer reviews, government policies and new technology all influence direction. To compound these factors, today’s customer are dictating why, how, when and where products are produced, sold and delivered. The changes needed in this environment require close collaboration throughout the supply chain. We will explore customer behavior patterns, market conditions, opportunities and map strategies and tactics to navigate today’s bicycle market.
Development Director, European Cyclists' Federation
Expert in strategic management and project management, Mr Mayne is the Director responsible for organisational development at ECF. Previously 14 years as Chief Executive of the UK’s national cyclists’ organisation, delivering interventions and projects funded by local government, national government, commercial sponsors and EU institutions. Board member of Cycling England, government body overseeing €150Million programme of cycling interventions.
His main activities are project development and design, implementation strategy, liaison with partners, liaison with strategic networks including governments, industry and ECF members and securing co-funding.
The current political priorities of the European Union include jobs, growth, competitiveness, energy efficiency and climate change. One of the specific objectives include “maintain and reinforce a strong and high-performing industrial base We need to bring industry’s weight in the EU’s GDP back to 20% by 2020, from less than 16% today.”
Through its work on a European Cycling Strategy the European Cyclists Federation has been setting out a comprehensive plan to show the Commission how the sector as a whole can combine its industrial objectives with goals for mobility and improved quality of life in cities. The bicycle and its new technologies such as bike sharing, e-bikes and connected bikes are showing that we can lead the mobility sector in innovation and job creation but we have to engage with the policy makers national and regional level too to show them what we can offer.
In his presentation Kevin Mayne will set out some of the key policy areas and funding opportunities that can grow cycling as a whole and the industry across the EU
Project Expert, Portugal Bike Value
Sergio Ribeiro, has been working with ABIMOTA as a Light mobility project development expert since 2009. Sergio is a Business consultant since 1998 and he has worked as an Industrial Engineer before that. At the moment, he is working in several projects that promote both companies individually and industry sectors. Since Sergio started collaborating with ABIMOTA, they have been involved in the conception of several international promotion initiatives that have resulted in the Portugal Bike Value. Sergio has worked in the design and implementation of several initiatives that work the Portuguese industry international positioning, which include health, nautical, decorative illumination and, of course, bicycles among others. He has worked in every aspect of business development from supply chain to client management, and has a degree in industrial Engineer from Minho University, a Post-Grad in Industrial Marketing from Lusiada University and completed curricular Innovation Master degree from Aveiro University.
Hello world, are you ready? The Portugal Bike Value Tale
The "Portugal Bike Value" initiative has the purpose to improve the competitiveness of the Portuguese Bicycle Industry, through international promotion of an Umbrella Trade Mark. The final objectives are the international promotion and the attraction of foreign investment within the Soft Mobility Industry. It also serves to demonstrate the ability of the companies that produce in Portugal to supply foreign markets, supported on the high capacities and skills of the Portuguese industry, the excellent development of the sector in recent years and the significant growth that is expected in the near future.
Portugal Bike Value can be seen as a vehicle that rides through the country potential for industry location and the integration capabilities with technology centers, universities and local authorities. So: Hello world, are you ready?
This project is promoted by ABIMOTA - National Association of Bicycle, Mopeds, Motorcycle and Accessories Industries that was constituted on July 1, 1975 by a group of entrepreneurs of the two-wheel sector. The initial statutes stated as a top priority the promotion, development and progress of the industry.
ABIMOTA represents Portugal in ISO and CEN and meetings which enhances the support to enterprises with regard to new materials, product development and approach to new markets.
Chief Digital Officer, Intersport International Corporation
As Chief Digital Officer of INTERSPORT International Corporation (IIC) and a member of the Executive Management team; Mia Ruotsala is responsible for the Group's digital and omnichannel strategy. With combined retail sales of EUR 11.1 billion and more than 5,500 affiliated stores in 45 countries, the Group includes INTERSPORT- the world's leading sporting goods retailer, as well as The Athlete's Foot- the international sport lifestyle retailer banner. In this newly-created position, she is building the organization and capabilities within the INTERSPORT Group to transform it into a leading Omnichannel player. Prior to IIC, Mia held management positions in Digital marketing and e-Commerce in companies such as AOL.com and Tommy Hilfiger, as well as advised international retailers in the EMEA region on digital transformation.
In these times of digitalization taking place in several industries; traditional value chains are disrupted and consumers are ahead of industries when it comes to their way of consuming media, shopping and interacting with brands and retailers. Companies must quickly transform themselves in order to keep up with the new challenges and opportunities they are faced with. What does this require in terms of organization and culture? Mia will share learnings from along the journey of other companies and through her personal experiences helping teams and businesses change their way of working to become a digitally shaped and minded organization.
Senior Partner, Porsche Consulting GmbH
Michael Tribus is Senior Partner leading the worldwide consumer goods and retail practice of Porsche Consulting, a subsidiary of Porsche AG and the German industry leader in Operational Excellence.
In this role he leads projects that support international FMCG companies and retailers with a focus on supply chain optimization, digitization challanges and achieving operational efficiencies. He and the team of consultants he leads are experts in the design and deployment of end-to-end processes, from product origination and design, through to production, distribution and in-store retail execution. Michael Tribus studied Mechanical Engineering at the TU-Graz in Austria and at the UTC in Compiégne, France. He has held a number of senior positions as operational excellence advisor within the FMCG, Retail, Automotive and Aeronautical Industries.
How digitization and radical customer centricity are changing the Automotive World – can learnings be transferred to the bike industry?
E-Mobility, car-sharing models, autonomous driving cars, platooning and connectivity are just a few of the currently discussed challenges that the automotive world is facing in this new digital era. Also customers become more and more directly involved with companies on all levels – customer centric attitude has become more than just a marketing argument, but is real game changer if done well.
Where does the automotive world stand and what can possibly be transferred to the bike industry?"
Janice Wang, a member of Alvanon's founding family, joined Alvanon in 2002 as its CEO. Under her leadership Alvanon has attracted and nurtured top tier apparel analysts, business strategists and technical experts. The Group now operates in 89 counties and has evolved into one of the global apparel industry's most sought after business consultancy organizations.
At Alvanon she has successfully combined her apparel business knowledge and management skills with her industry vision to empower companies with profit-making growth, customer engagement, product development and supply chain strategies. The Financial Times has described her as: "The shaper of change for (the) fashion world."
Janice is the third generation of a family rooted in the apparel industry. She spent her formative years in the family childrenswear manufacturing business in Hong Kong, Sterling Products Limited, where she learnt the value of technical excellence, relentless innovation, consumer focus and mentoring talent. She has worked in every aspect of product development and the supply chain, and has a double degree in Economics and East Asian Studies from Barnard College, Columbia University.
The retail industry is experiencing a period of revolution rather than evolution. Traditional retailers are being forced to undergo drastic changes in order to remain relevant amid a shifting retail landscape. We look at "new retail" models from the fashion industry which combine online retail, offline retail, data and logistics.
Personalized on-demand fashion newcomers Ellie Kai and Stantt have seamlessly connected a direct-to-consumer channel with the ability to produce made to order garments. Developing a disruptive model of scalable, on-demand manufacturing has a first to market advantage and offers a great opportunity for significant growth. While recognizing major changes in retail and manufacturing, both Ellie Kai and Stantt have had early success in building a unique platform to address the seismic shifts in consumers’ demanding expectations including personalization and transparency of how their products are made.
What can the bicycle industry adopt from the retail disruptors of the future?